Having an online presence is no longer an option for companies in Portugal. If your business does not appear on Google then it simply does not exist for a large part of your potential customers. In this guide I will explain how you can create a site from scratch and what you should take into account to succeed.
Step 1: Define the objective and the domain
Before you start building you need to know what the site is for. Is it to sell products or just to present your services. After deciding this you should choose a domain that is easy to remember. In Portugal dot pt domains are the most recommended because they convey more trust to the local public.
Step 2: Choose the ideal platform
There are several options on the market and the choice depends on your budget and technical knowledge:
- WordPress: It is the most used platform in the world because it offers total freedom and excellent SEO tools.
- Wix or Squarespace: They are more visual and easy to use tools but can be limited when your business starts to grow.
- Shopify: The ideal choice if your main focus is a robust online store.
Step 3: Design and SEO best practices
A beautiful site is useless if no one finds it. The design should be clean and work perfectly on mobile phones. Also you need to work on SEO from day one. This includes using keywords that your customers search for and ensuring the site loads quickly.
Common mistakes you should avoid
Many companies make the mistake of using very heavy images that make the site slow. Another frequent error is not having clear contact forms. If a customer has to search too much to talk to you they will eventually give up and go to the competition.
Conclusion: The path to digital success
Creating a site takes time and planning. If you follow these steps you will already be ahead of many competitors. However if you prefer to focus on your business and leave the technical part to specialists Carv is here to help.
Want a professional site that brings real results?
Talk to the Carv team today and ask for your quote.
